Projects Crafted with Care

Wear Yellow Nebraska Cab Ride Video

Client

Wear Yellow Nebraska

We set out to create a video focused on the “why” behind Wear Yellow Nebraska’s Cab Ride Program: giving cancer patients in need access to vital transportation.

Access to rides to and from treatment is essential because patients are in a weakened state and often times left unable to drive themselves, which also leaves them vulnerable to lapses in vital medical care. Even if patients do have family and friends who can help, they aren’t always available.

The annual Wear Yellow Ride turned into a way to fund vital transportation by providing free cab rides to cancer patients in need.

Since launching the free cab ride program in 2012, Wear Yellow Nebraska has funded more than $49,000 dollars providing more than 2,900 cab rides to Nebraska cancer patients in need.