Projects Crafted with Care

The Timeless Woman: Brand Launch

Client

The Timeless Woman

Everything starts with an idea.

Faye Walker, owner of The Timeless Woman, approached Say Hey There before her boutique even had a name. She had decided to open a women’s consignment boutique recycling high-quality, classic clothing for women of all ages and all sizes, but didn’t know where to start as it related to brand identity and marketing.

The first step was for us to have a brand brainstorm. We spent a few hours over lunch and cocktails discussing her vision and all aspects of a brand identity, including:

  • Mission
  • Vision
  • Values
  • Passions
  • Questions we would need to answer
  • Value proposition
  • Audience
  • Look and feel
  • Logo ideas
  • Brand standards
  • Boutique name and tagline ideas
  • Environmental branding
  • Marketing collateral
  • Digital marketing
  • and more!

 

We proceeded to launch a brand strategy that encompassed a new website, social media presence, business cards and flyers, email marketing campaign, storefront signage, logo design, launch party, environmental branding, and more in just a few short months!