After we worked with the First Responders Foundation on updating their website, social media, and marketing collateral, it was time to look into taking engagement to the next level. Video is one of the best ways to express goals and emotionally connect people to the heart of a nonprofit’s mission. More online content is being replaced with video every day, and it’s a great way to show others what you do, versus telling them.
For the First Responders Foundation, we produced two videos. This is the first: an “about us” piece to position their cause, programs, and efforts in a way that would evoke emotion and compel support.