Video is one of the best ways to connect with people, which is why it’s the perfect medium to use in recruitment efforts! Our goal with this project was to create two videos that would depict the essence of the Douglas County Sheriff’s Office and what they do for use in different capacities and serve as effective tools in recruiting new talent. We wanted to paint an accurate yet enticing picture of what it’s like to be a part of the DSCO, inform others about career opportunities, and keep their mission at the heart of the piece.
The first video highlights the department’s perfect size, opportunities for advancement, and relationship with the community. This video, the second, is a b-roll only version of the first that can be played on loop at trade shows and career fairs.