John White Painting is a high-end residential painting company that has been serving the Greater Omaha area since 1945 — that’s three generations. Over all those years, one aspect hasn’t changed: their commitment to quality, attention to detail, and uncompromising delivery of a fulfilling every customer service experience.
In April of 2016 I met with David White of John White Painting to discuss a website project. The conversation soon turned to brand strategy and how we could develop David’s vision for the future of the company. While the name John White Painting was well-known and respected, they had experimented with very little advertising over the years and had yet to develop any brand collateral. David expressed interest in creating a look and feel that would bring the brand that existed in his visions to live.
During our talks and planning session, we discussed their 5-year plan, value proposition, brand objectives, and purpose. Those vital talks would serve as the foundation of our brand partnership. Over the rest of 2016, we would go on to develop these key assets:
- Brand Standards
- Social Media
- Google Listing
- HTML Email Template
- Professional Online Environment