PHILOSOPHY & APPROACH

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Building the elements of your brand strategy starts with clarifying who you are and what makes you different, then finding modern, effective ways to communicate with the world and connect with people.

 

This first building block to marketing your organization isn’t new, but our approach is. Are all of your marketing efforts purposeful? Are the steps you take calculated and thoughtful? We tap into to our creative brand writing services to craft that perfect intrinsic paragraph that sums up your story and value proposition in a way that is clear yet compelling, and then we help you implement your new voice across all mediums.

 

The second building block is to take a look at how your brand is portrayed visually. What does your logo say? Your fonts and colors? Your website and social media profiles? Your marketing collateral? We come up with a plan for what needs to be updated and make sure the new look and feel is consistent everywhere.

Brand Strategy Matters

Building the elements of your brand strategy starts with clarifying who you are and what makes you different, then finding modern, effective ways to communicate with the world and connect with people.

 

This first building block to marketing your organization isn’t new, but our approach is. Are all of your marketing efforts purposeful? Are the steps you take calculated and thoughtful? We tap into to our creative brand writing services to craft that perfect intrinsic paragraph that sums up your story and value proposition in a way that is clear yet compelling, and then we help you implement your new voice across all mediums.

 

The second building block is to take a look at how your brand is portrayed visually. What does your logo say? Your fonts and colors? Your website and social media profiles? Your marketing collateral? We come up with a plan for what needs to be updated and make sure the new look and feel is consistent everywhere.

Our philosophy is that the best way to market your organization, connect with your potential advocates, and spread awareness is through a brand strategy focused on compelling content, community engagement, and special campaigns. We can help you harness the power behind all these factors working together and unleash authentic, creative digital storytelling.

In essence, Say Hey There is about storytelling.

Our philosophy is that the best way to market your organization, connect with your potential advocates, and spread awareness is through a brand strategy focused on compelling content, community engagement, and special campaigns. We can help you harness the power behind all these factors working together and unleash authentic, creative digital storytelling.

CONTENT

Modern content should be enjoyable. Clickable. Social. It should be relevant, authentic, simple, tell your story, and win people over. Content is our specialty. We know the when, where, why, and how of digital content. When auditing and crafting your content, we consider all of the modern best practices and trends  in user experience, design, and SEO. We tell your story through modern website design, creative writing, social media campaigns, video production, beautiful design, email marketing, and more.

COMMUNITY

Modern consumers are both blessed with and burdened by choice, and make decisions based on peer recommendations, user-generated content, brand transparency, activism, and passion. To earn their trust and convert customers, donors, or influencers into brand advocates, we need to focus on spreading awareness and developing meaningful relationships. It’s not enough to have great branding. It’s about great service and what that means today. What takes it to the next level is proactively engaging and delighting your social communities. Online, that means crafting content that will resonate, acknowledging reviews, quickly responding to social media posts, answering questions, celebrating your community, and capitalizing on the power of brand advocates. Offline, that means hosting fun soirees that bring people together in the name of your brand.

CAMPAIGNS

A great campaign has the power to influence, move, and inspire. We can help you plan a fundraising event, create media buzz, manage a winning social media campaign, and so much more. How? It all comes back to great ideas, great content, and the way we package everything together to resonate with your audience.

Proven Process

PLANNING
We meet to discuss your story, mission, and existing marketing collateral and plan the projects at hand.
DEVELOPMENT
We get to work on crafting and creating, produce a draft to review, and incorporate your feedback.
DELIVERY
We polish the content and design and deliver a final product designed to grow with you into the future.

Our Services

BRAND STRATEGY

Whether you are about to launch a new business or need to clarify your existing brand, we can help you create brand standards, understand your unique voice in the marketplace, and build a custom strategy to make sure you are taking advantage of all the assets that will help propel you to the next level. A brand includes online assets (website, social media, email marketing, SEO), graphical assets (logo, signage, brand standards), and marketing collateral (business cards, brochures, etc.).

WEB DEVELOPMENT

We can guide you through the website-building process from start to finish, from finding a modern, responsive design that will work beautifully on all devices to crafting great content to managing hosting and domains and setting up you@you.com email addresses through Google's G-Suite. You’ll end up with a great looking website built on the robust WordPress platform that will grow with you and your evolving needs well into the future.

SOCIAL MEDIA CAMPAIGNS

Whether you need an umbrella strategy for managing your communities, want to run a special campaign to promote a fundraising effort, event, new product or program, or simply want to generate new interest in all the great things you're accomplishing, we can help. We do our homework on your brand, industry, and competition and collaborate with you to create an editorial calendar that will roll out meaningful content for your audiences and rally community.

VIDEO PRODUCTION

We marry your mission, vision, and goals with our creative concepts to create compelling, beautiful video stories for use in brand awareness and marketing initiatives. We’ll handle everything from the creative direction to planning and scheduling out logistics to video production and editing to delivery and host recommendations. We can even step in to help you determine the best ways to use your video and get it out in front of the world.

GRAPHIC DESIGN

There is purpose behind the images, colors, typography, and style we choose to represent a brand. Everything from the fonts used in promotions to the hues of a color to to the lines and significance behind your logo’s emblem or symbol can have a significant impact on your business. If your brand needs to overhaul the look and feel of its marketing collateral (think brochures, letterhead, and business cards), polish or recreate a logo, or design an ad, we can help.

EMAIL MARKETING

We partner with everyone’s favorite monkey (MailChimp) to help you launch an email marketing program that will allow you regularly communicate with your different audiences. We will help you design beautiful, interactive HTML emails, manage your email database and its different groups of people, create compelling content, send email campaigns, and provide invaluable analytics (including the ability to track and target those who engage with your emails the most).

CREATIVE WRITING

From writing press releases and advertising headlines to crafting a voice for the medium and purpose at hand, every brand needs a great writer. We write for modern audiences and specialize in what translates well for online readers (hint: it should be clear, concise, and compelling). Stay fresh and hire Say Hey There LLC to write everything from the copy on your website to the human interest stories in your newsletter.

GOOGLE ADWORDS

The game changer of digital advertising, Google AdWords helps potential customers find you, and with our Google AdWords Certification, we will expertly manage a robust AdWords strategy from identifying keywords and creating the ads to setting up goals and analytics to monitoring and optimizing for increased performance. We target your specific audience, and our analytics show how many people notice your ads and what percentage click through to your website or call you.

WEBSITE CONTENT STRATEGY

Website content includes your copy, images, audio, video, and apps. Modern content should be enjoyable. Clickable. Social. It should be relevant, authentic, simple, tell your story, and win over new brand fans. It should be reevaluated regularly to remain relevant and fresh for your audiences and search engines. We know the where, why, how, and when of digital content and can make recommendations on how to organize and improve your website based on modern best practices in user experience and SEO.

BRAND STANDARDS

Establishing guidelines around how your brand is communicated to the world ensures that certain standards are being met with every piece of communication we deliver. We work with brands to create clear, all-inclusive guides that serve as a set of standards for the design and voice of any external communications or brand identifiers to ensure complete uniformity in style, formatting, and voice wherever the brand is used.

THE NAME GAME

What's in a name? Only everything! Need the perfect name, headline, or hashtag for your business, campaign, program, or something else? We have a way with words, and our collaborative, laid-back branding brainstorm sessions will win your team’s buy-in and get the creative juices flowing. You'll end up with a sensible, one-of-a-kind, strategic name.

OFFLINE EVENTS

To engage your audience, sometimes we have to move away from the computer and bring people together in the flesh. We can consult with your event planner to make sure you're incorporating creative brand elements and all 5 senses into your event and its promotions, whether it be your shop's grand opening, business launch party, nonprofit community event, or new product or service celebration. We'll also help you incorporate digital tools to help your offline event spread online.

We are a Google G Suite advocate and partner! G Suite allows your organization to have professional email addresses, access to seamless collaboration tools, online storage, shared calendars, video meetings and more.

Contact us for more information on why more and more organizations are making the transition to G Suite, or sign-up your organization for a free trial today.

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PARTNERSHIP MODEL

With our partnership model, we work together in a variety of facets on a longterm basis to continuously improve marketing initiatives and introduce new creative projects that will help us meet our goals and financial objectives. We collaborate to create, publish, manage, and analyze content across all mediums. In addition, we serve as a consultant to help you stay on-brand with everything from social media imagery to merchandise to proper logo use. Our ultimate goal is to help you maintain a solid brand strategy with a leading online presence and inspire community engagement.

OUR APPROACH

Say Hey There is the perfect complement to your internal marketing team and a high-quality alternative to a fully-staffed creative agency, nestled in that sweet spot between experience and affordability. We bring in Omaha’s best creatives, pride ourselves on our digital craftsmanship, and are able to provide services at a lower fee because we have no overhead. We don’t believe in pre-built packages. We draw upon our proven processes to carefully craft your content and strategically build a program designed specifically for you.

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As the Founder of Say Hey There LLC, Mikala draws upon her background in branding, creative writing, and content strategy to help client partners manage a brand strategy, tailor messaging, prepare compelling content, launch social campaigns, and rally community. Mikala also serves the local arts and entertainment scene as a board member of the Omaha Entertainment and Arts Awards and supports the independent hip hop community as a music journalist. Learn More »

BEHIND THE SCENES

As the Founder of Say Hey There LLC, Mikala draws upon her background in branding, creative writing, and content strategy to help client partners manage a brand strategy, tailor messaging, prepare compelling content, launch social campaigns, and rally community. Mikala also serves the local arts and entertainment scene as a board member of the Omaha Entertainment and Arts Awards and supports the independent hip hop community as a music journalist. Learn More »

Mikala Harden, Founder & Creative Director

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Client Partners

When I first met with Mikala, she knew exactly what we needed to bring our brand to life. She asked questions that drove to our company’s essence and message—what we wanted to share with the world—and crafted our brand from there. Mikala and her team at Say Hey There created our online presence and streamlined our communication process with clients and amongst our staff, and helped us present our story and our services consistently across platforms. We simply could not be more pleased with our decision to partner with Say Hey There in making our brand a reality.
As a startup company, we were overwhelmed with launching our business and had no idea where to begin with marketing, designing a website or developing a social media presence. Mikala at Say Hey There answered all those questions for us. Whether you are a new business, or an existing business that needs to keep up with the new age of marketing in a social media environment, we highly recommend Say Hey There!
nebraskaparalegal.com
Since our website re-design and new marketing rollout in September of 2014, we could not be more impressed with Mikala and the job she does. She has exceeded our every expectation and would recommend her and the job she does to anyone looking for a long term relationship with an expert in her field. Mikala has become a very important part of our Foundation and is 100% immersed in our success. Say Hey There will be the best marketing decision you will make.
firstrespondersomaha.org
Mikala Harden is easy to work with and has very good communication skills. She has a very creative mind and follows through effectively. The quality of her work is consistently excellent. Mikala has been a real asset to the First Responders Foundation.
firstrespondersomaha.org