Why Spotify Ads Are a Bad Idea

Why Spotify Ads Are a Bad Idea

Spotify uses advertising as a way to monetize the free version and encourage users to go pro. I get it.

But we hate it. We’re not even allowed to mute them without Spotify trickily pausing it until you’re ready to hit the unmute button and resume.

Perhaps the most annoying part of Spotify advertising is that our music is being interrupted by the same ads over and over and over and over and over again. I think it’s actually hurting those advertisers more than helping them. For instance, I have no idea what audible.com is, other than it is the website that created that God-awful ad with that annoying woman cooing at some puppy or small child. When I hear it, I want to reach through my headphones and bitch slap audible.com and their voiceover for thinking this ad on repeat would appeal to anyone.

Another example: I used to have a great relationship with Walgreens. I counted myself among their loyal following, even looking forward to their commercials like I do with Coca Cola. They were nostalgic, played upon our emotions, and stood out among the garbage we’re forced to consume. Now, I hate them. I hate that guy, the one that tells me that Walgreens is located “on the corner of happy and healthy.” And I hate his voice. 

Spotify should really start diversifying their ads before their advertisers realize partnering with Spotify is actually hurting them. 

2 Comments

  1. The Future of Advertising | sayheythere.com - February 20, 2014

    […] Social Media Week New York on the future of advertising and how advertisers will need to adapt, and I’ve written about Spotify ads and how they’re actually counterproductive to what advertisers are trying to accomplish. I […]

  2. Say Hey There Social » The Future of Advertising - April 27, 2014

    […] Social Media Week New York on the future of advertising and how advertisers will need to adapt, and I’ve written about Spotify ads and how they’re actually counterproductive to what advertisers are trying to accomplish. I […]

Leave a reply